Company Profile

Palmetto Properties is a mother and son team that began in 1999. Originally named Special Touch Vacations the company started out only renting oceanfront properties with a strong focus on insuring the best possible vacation experience for their guests.

In 2004 the company incorporated and changed names to Palmetto Properties of Myrtle Beach becoming a full service real estate office encompassing real estate sales, property management, and luxury vacation rentals. While maintaining a family atmosphere, the company has grown to over 30 sales agents, property managers, and staff.


Jeff E. Cline
President &
Vacation Rental Manager

Bio and Information

  • grew up in Myrtle Beach and graduated from Socastee High School in 1991

  • graduated from the University of South Carolina in 1995 with a degree in Criminal Justice

  • worked for UPS in Columbia, SC as an Investigator for 6 years

  • moved back "home" to Myrtle Beach in 1999 to start a real estate company with his mother

  • serves on Ministry Council of Ignite Myrtle Beach as Treasurer and head of church security

  • Partner and Vice President of Sheriff Home Improvements & Construction

  • married to Nicole Young-Cline; they have 1 son - Colton Cline

  • assists wife with her pediatric speech therapy clinic - Young Talkers

  • enjoys surfing, outdoor activities, and all Gamecock sports


Diane G. Cline
Broker-In-Charge &
Real Estate Sales Manager